Experience the Difference

EXPERIENCE THE DIFFERENCE.
Corporation: Berkeley Group Plc
Product: Berkeley Homes Showhome
Location: MIT area, Cambridge, MA
Collected On: 03-09-2005
Researcher: The Institute for Infinitely Small Things – Expedition: Rollover
Language: English

Please suggest how one might go about performing this command as literally as possible.

look to the left. look to the right. close your eyes.
eat salted sugar
1 / 1 = 1

Hands hold a open newspaper with the words, `Explain the Difference' and showing two buildings in construction.